Taoiseach Micheál Martin wears two scarves – one green, one blue and yellow – on stage in Trafalgar Square in London on Sunday. Photograph: James Manning/PAClearly, the risk of merrily green-lit sites competing for attention online with visual evidence of even more depressing barbarity than that witnessed to date was also just too high.
In non-crisis years, a parade of greened-up tourist hotspots and would-be tourists hotspots have racked up festivals of what is known fondly by publicity professionals as “earned media”, meaning news outlet content and organic social media posts for which it has not been necessary to directly pay.
To overseas-based eyes, however, those green lights are an unpretentious recognition of the Diaspora. They acknowledge connections and communities that for tens of millions have the good fortune to be both meaningful and joyful – perhaps especially so for second-generation and third-generation people of Irish heritage whose experience of Ireland is uncomplicated by the realities of ever living here.
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