Good Morning Britain viewers were enraged when a guest argued that fast food restaurants should turn away anyone that is obese
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Steve argued: "Whenever we talk about a subject like this we always raise those two words - fat shaming. We need to turn this around and call it lifesaving." Steve denied that his plan was fat-shaming, saying: "No I'm not! No, I'm not. You see every time we talk about conquering obesity you talk about fat shaming. We've really got to get a grip on this."
Another tweeted that this behaviour would be an unhealthy way forward: "This guy is a danger to society. #eatingdisorders are seeing huge increases and it is proven that shaming people doesn't help their health, in fact, the opposite. Dieting causes more eating disorders than those it 'helps'. Please stop this b****** shaming & diet talk."