GAA Go: The GAA needs the exposure and the income from its media partners but its audience not only needs the access but feels entitled to it. Photograph: James Crombie/Inpho
Less didn’t feel like more. We were absolutely certain we wanted more. But back then, nobody knew what more would become, or that it might be too much.Wexford lift off in spectacular style with 26-point win over Carlow Sport on television now operates on the commercial principle of an all-you-can-eat buffet: you never think you can have too much until you start stuffing your face.
In different ways the GAA has grappled with this problem for decades. Going back as far as the introduction of live radio commentaries in the late 1920s, the GAA was conflicted about its interaction with the broadcast media. However, by 2002, the next time that the GAA conducted an internal review on that scale, Peter Quinn’s committee had some prescient remarks to make.
In the commercial arena of sport on television the all-you-can-eat buffet is the only show in town. In order to compete the GAA needed to put itself in that space. Nobody wants to know why a sports event is not available to watch. They expect to see it, no questions asked. GAAGo presenter Gráinne McElwain with pundits Seamus Hickey and Eoin Cadogan at Semple Stadium. Photograph: James Crombie/Inpho
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