Five things to look out for in Netflix's earnings

Netflix 's plan to maintain subscriber growth after two quarters of blockbuster increases will be in focus when it reports earnings tomorrow, with some analysts warning that gains from a crackdown on password sharing are set to ease.

Netflix originals including"Fool Me Once" and"Griselda" were among the top U.S. streaming programs through January and February, with licensed content such as"Grey's Anatomy" also among the most streamed, according to data from Nielsen.What's next for password-sharing crackdown? "There will be some concerns of saturation in key core markets, given the initial growth from password sharing crackdown," said Paolo Pescatore, analyst at PP Foresight.Netflix has crossed 23 million monthly subscribers for its ad-supported tier and the plan accounts for 30% of all new sign-ups in the 12 countries it is available, the company's president of advertising had said in January.

"The ad tier will continue to limit churn, and it has a significant opportunity to expand its advertising revenue in 2024 and beyond."Netflix said during an investor call last quarter it expects to invest as much as $17 billion this year on content in a"smart, judicious, responsible way".

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