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Explainer: How RTÉ uses its three barter accounts

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Late last night, RTÉ said there are three barter accounts and it sought to 'clarify the barter mechanism and the barter account'.

RTÉ HAS REVEALED that it has used three barter accounts to fund €1.6 million spending on client entertainment and corporate hospitality over the past decade.

“They are used by RTÉ solely in the context of its commercial activity of selling advertising airtime,” said RTÉ in the document.“While traditional advertising campaigns are billed and paid for in full in cash, barter campaigns are billed on 50% in cash and 50% in credit, the credit being accumulated over time,” said RTÉ.

RTÉ said clients who advertise with them “through barter agency would not transact business with RTÉ outside this model”. RTÉ also noted that it derives its funding from “both television licence fee and commercial revenue”. What has RTÉ used its barter accounts for? In addition to travel and accommodation for clients at the 2019 Rugby World Cup, RTÉ has spent €5,000 on 200 pairs of flip flops for a summer party for corporate clients in 2016.

 

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