“The term Chiefs, however, is equally entrenched in our make-up, going back to over a century ago when teams in this region would regularly call their first teams that of the Chiefs. We are Exeter, we are the Chiefs!
“This is a new direction for our great club, but equally it’s an exciting vision that I’ve no doubt will propel us onwards and upwards over time. Exeter, the 2020 Gallagher Premiership and Heineken Champions Cup double winners, first officially became known as the Chiefs in 1999 but have had links with the nickname for decades.In addition to their new association with the Celtic Iron Age Dumnonii Tribe, Exeter are also drawing from the history of the ‘Celtic Kingdom of Dumnonia’, which was established around AD 410 and lasted almost five centuries.
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