Twitter Blue launched almost a year ago as a way to view ad-free articles from some publishers and make other tweaks to the app, such as a different colour home screen icon.
In the few quarters that Twitter reported earnings as a public company after it debuted, advertising remained the vast majority of its revenue.However, Musk is reportedly keen on growing subscriptions to become half of the company’s overall revenue. The Tesla CEO is just days into owning Twitter but has already fired top execs and changed its homepage for logged-out users.
With the help of Tesla engineers he has brought into Twitter as advisors, The Verge states that he is also planning mass layoffs aimed at middle managers and engineers who have not recently contributed to the code base. The outlet has reported that those cuts are expected to begin this week with managers already creating lists of employees to cut.Share article
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