Elon Musk orders Twitter staff to work 24/7 on verified ‘blue tick’ charge

Employees at Twitter have been working “24/7″ on delivering Musk’s vision for verification, according to two senior staff members. One person added that teams were told it was of the “utmost gravity”.Twitter did not respond to a request for comment.One person familiar with Musk’s thinking ahead of completing the $44 billion purchase of Twitter said several pricing options had been discussed, including $9.99 and $14.

One manager at Twitter said the new verification model “opens up another vector of abuse, for which I highly doubt we will be prepared for given such a timeline”. Critics say that brands or individuals who refuse to pay to keep their blue tick will be vulnerable to impersonation. GARM, which was set up in response to marketers’ concerns that their ads were appearing alongside toxic content on social media, said in a statement on Monday that it was “monitoring” Twitter’s actions following the takeover.“Platforms should be safe for all and suitable for advertisers,” the body said. “For advertisers, this is non-negotiable – and we expect Twitter to uphold its commitments.”

“The revolving door of leadership has hurt the company, while staff are trying to keep going,” another employee said.

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