A new 'hard-hitting' safety campaign including a ‘death notice’ sign is being rolled out this Bank Holiday weekend.
€3 million has been allocated to the campaign and will be complemented by further education and awareness activity by An Garda Síochána and other agencies.Junior Minister for Road Safety Jack Chambers says campaign images will include a 'blank death notice' - to remind people that they, or someone they care about, could be killed.
“ to have that conversation and chat with family and friends about the real devastating consequences that a fatality can have within a family and within a community.”"We need a hard-hitting dimension to our road safety campaign because we're seeing the devastating consequence it's having right across the country," he said.
Bank Holiday Jack Chambers Road Safety
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