Controversial tampon ad ban by advertising watchdog could be reviewed

The ASAI has also removed a request asking the public not to contact the ASAI about the Tampax advertisement.

The ASAI said it had upheld the complaint that the ad had caused general offence because of the volume of complaints it had received, which the ASAI said was “indicative of consumer sentiment”.brand was demeaning to women, contained sexual innuendo or was unsuitable for children.Several complaints took issue with phrases used in the advert, including “you gotta get ‘em up there girls” and “not just the tip, up to the grip”, which they found to be vulgar, embarrassing, and crude.

Other complaints said the advert was demeaning and belittled women by implying they might be ignorant on how to use tampons correctly. “It was clear to the ASAI executive from reading the complaints that there was a diverse range of demographics covering gender, age and family circumstances [involved],” the ASAI said.Only seven advertisements had been the subject of 60 complaints or more since January 2016, according to the ASAI.

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