Celebrity-backed Donegal brand Muff Liquour secures US distribution deal

Last year, it was revealed that Ed Sheeran had invested in Muff Liquor Company along with Jimmy Carr, Ronan Keating and Russell Crowe. Photograph: Hannah McKay/PA Wire

The company, founded by local woman Laura Bonner near Muff on the Inishowen peninsula in 2017 and backed by celebrities including Ed Sheeran and Russell Crowe, has signed the deal with Lucas Bols, granting the Dutch group exclusive rights to import and distribute its whiskey, vodka and gin products in the US, a key market in the drinks industry.

Beginning in October, Lucas Bols said it will work with Muff Liqour’s executive team “to establish and distribute the brand in the US with a comprehensive sales and marketing strategy, also leveraging the involvement of its celebrity investors”.Fujifilm Instax Mini 99: The most creative and best instant film camera in the line to dateIn a statement, Ms Bonner said she was thrilled to expand into the US market with Lucas Bols.

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