Brianna Parkins: Did I really need to buy all that shite? Let me tell you what I regret the most

In the 44-second clip she claims the L’Oreal mascara “literally changed my life ... This looks like false lashes ... How?”

It’s a tricky situation to be in when your audience expects you to provide content for free but punishes you for taking cash from brands to make a living out of itof Maybelline’s Sky High mascara outperforming more expensive rivals caused it to sell out four times in US stores in its first two weeks. There was a naive belief that this time things were going to be different, that it wouldn’t get like YouTube and Instagram, where beauty gurus told us we needed 50 brushes to do our eyeshadow.

As we see everyone else’s highly edited versions of their best selves we think we can be that too. We just need these acrylic fridge organisers to hold fruit, a large Stanley cup to stay hydrated, bento lunch boxes to make our kids eat their food, a cute workout set to encourage us to go to the gym…

Yes. Make up your own mind!

Yes! The concept of influencers has been one of the worst things for society. Not only encourages self cantered narcissistic behaviour for impressionable youth - but causes massive mental issues on young and old alike putting social pressure on them about unrealistic norms.

Yes we should. The whole thing is a seething, stupid, mess of grift and deceit.

'The Paper of Record'

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