This data is valueless without the tools and expertise to make sense of it. Those who do understand how to interpret it can make a pretty penny, nay a quintillion pennies from it.
It’s difficult to have any sympathy for the majority of arguments made against privacy regulations: the additional costs for businesses and other organisations, the fact that advertising and marketing companies will not be able to better “serve” the consumer through the delivery of more relevant adverts and a more personalised user experience, etc. Boo hoo!
Article 89 of GDPR makes allowances for scientific and historical research and other initiatives deemed to be in the public’s best interests, but there is no explicit exception for non-profit organisations. So if a US-based charity is deemed a provider of “goods and services”, say by hosting a global conference or meeting in the, or keeping track of online behaviour of EU residents who visit their website, they must follow the rules too.
Many non-profits are small operations with a focus on the challenges faced beyond the digital world – usually on behalf of the most vulnerable in society. They barely have IT staff, let alone dedicated cybersecurity staff.
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