. The Cahir facility employs 650 people and slaughters cattle and produces and packs products for retailers.
Ireland’s reputation was important in the global beef industry, but the industry was now at tipping point, he said. “We are now witnessing self harm,” he told RTÉ’s MorningMr Creed added that there was a need for the sector to re-engage and reassure customers. He acknowledged that the price for beef was depressed, but Ireland was at the European average, he said.Farmers’ voices have been heard, he said. “This is as much as can be done. We’re at tipping point.
The situation had built up following a decade of low and eroding margins, he said, adding that no business could sustain that. Ms McDonald said that many beef farmers make less than €10,000 a year and were struggling for their very survival. “Many see this as their last stand.”“Prices are decided by a very small and very powerful group of people, something that doesn’t feel right, that doesn’t look right or doesn’t smell right.”
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