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Amazon to open fashion shop with algorithms suggestions

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Amazon is making another push to grow its fashion business, announcing today it will open its first-ever clothing store this year, with a tech twist.

Amazon.com's recipe for the department store of the future includes algorithmic recommendations and what one corporate director called "a magic closet" in the fitting room.

At 30,000 square feet, the planned "Amazon Style" shop near Los Angeles is smaller than the typical department store. Inside, the dressing room is "a personal space for you to continue shopping without ever having to leave," Vasen said. Each has a touchscreen letting shoppers request more items that staff deliver to a secure, two-sided closet "within minutes," she said.The touchscreens suggest items to shoppers too. Amazon keeps a record of every good a customer scans so its algorithms personalize clothing recommendations.

 

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