Amazon Ireland price hike: What's behind the increase?

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As Amazon hikes the price of its Prime subscription, are investments turning the company's smile upside down?

"The reasons that they've mentioned is that there's obviously the increasing inflation and then operational costs."In the beginning of the year, in the first earnings call they had, they reported a loss for the first time in a long, long time.

"They've also been making some very big investments - for instance, they have lots of investments in this EV company called Rivian. And Vish says while different markets have different price increases, there is a trade-off for certain services.

 

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