Aidan Greene to succeed Alan Cox as Core chief executive

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Aidan Greene to succeed Alan Cox as Core chief executive via IrishTimesBiz

Mr Greene, the deputy chief executive of Core since 2014, has been appointed to the top role under a planned succession strategy following Mr Cox’s decision to leave the position after 15 years to launch a software company specialising in business transformation., has expanded into a multi-service agency in recent years.

Mr Greene , whose appointment will be effective from April 4th, was previously managing director of MediaVest . Before taking the reins at MediaVest in 2007, he launched the direct response marketing agency Clear Blue Water, while he has also worked for Ogilvy & Mather and Carat. Core – which counts the HSE, the National Lottery and insurer Aviva among its clients – saw its billings rebound strongly in 2021, having dropped just 4.6 per cent in 2020 to €202.4 million as the onset of Covid-19 prompted a global pause in spending by advertisers.

 

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