Academy Reward: The financial dividend of Oscar success

An Academy Award nomination has always been a major accolade in the film industry, acting as a sort of quality-mark for would-be viewers.

Getting a major film or TV project is incredibly difficult – even for Hollywood veterans – but Oscar recognition helps to further enhance the country’s track record. As the indigenous film industry has grown in recent decades, those nominations have helped to draw even more international attention to the country.

Meanwhile it adds to the already significant recognition for the country’s on-screen talent – with Irish names taking up a quarter of this year’s acting nominees. That was clear to see after Sceilg Mhichíl was used in the latest Star Wars trilogy, but has also been the case with everything from Saving Private Ryan to Braveheart to Game of Thrones.

Tourism Ireland’s €78m marketing campaign for 2023, announced earlier this month, will also feature Irish actors and artists including Sharon Horgan, and Derry Girl stars Saoirse Monica Jackson and Jamie-Lee O’Donnell.Part of the reason an Oscar nod can have such an effect on tourism revenue is because it tends to increase the reach a film has.

Any Oscar bump for Banshees... may be dented by the fact that it is already available to watch on streaming services, though despite that the size of its US theatre run has almost trebled in recent days .

Strange that My Left Foot doesn't get a mention.

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