How Y/Project’s Glenn Martens is reimagining Diesel

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The creative director talks about his new film and why the future of fashion is genderless

” Ahead of his collection lunch on 21 June,caught up with the designer to talk about his debut, how he’s found working across two different brands, and why the future of fashion is genderless.“It’s a big brand with a powerful message that speaks to every single person in the world, beyond fashion.”“I come from Bruges, Belgium, a little museum town, and since I was a child I was obsessed with history.

“The languages are different between Y/Project and Diesel — there’s more of a focus on the fabric than the construction [at Diesel]. But, of course, there’s always versatility because that’s just what I do. There’s a bit of playfulness, definitely, but it’s easy to wear.”G.M: “It's a global collection built for different markets. The first will have twists on essential denim pieces, such as the classic five-pocket. The second is activewear and workwear. The last is experimental pieces that push craftsmanship, which is a bit more luxury, but made entirely out of leftover materials from our warehouse.”How does the film unfold? Who did you collaborate with to bring this project to life?“We don’t want to pretend to be a classic fashion house.

 

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