Dolce & Gabbana is bringing NFTs to the traditional world of couture

could be a historic moment in fashion as powerful and disruptive as Beeple’s sale was in the art world.collaborated with @MITFNT, an anonymous collective, on a digital artwork – a triptych that captured fleeting seconds of the supermodel at the wheel of her car, walking in the woods, and asleep in bed. A Gucci NFT called “Aria”, a three-channel video playing on a loop, inspired by its Fall/Winter 2021 collection, sold in a’s online auction last spring for $20,000.

We have welcomed the invite as a new challenge,” the designers said over email. “Fashion has always been a blend of different worlds, even far apart from each other, and new technologies have fascinated us since our early beginnings. We thought of it as an innovative way to do what we love.”Alta Moda

Each of these will be auctioned as a package that includes: the physical and the digital versions; the object’s original sketches by; access to future Dolce & Gabbana couture shows; a two-week installation of all items in’s flagship store on Via Monte Napoleone in Milan, with the name of the collector on display; a two-week installation in aDolce & GabbanaThis is the first luxury NFT built with real products,” Menon says.

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