Plates plunked down on the table. Phones, rather than forks, at the ready. At this point in our social media entanglement, the fact that the camera eats first is pretty much a given. Sure, some chefs still grumble about this apparently base desire to document our dishes — most recently, Heston Blumenthal expressed his displeasure at the practice — but efforts to make the table a screen-free domain have mostly fallen flat.
According to a 2017 survey by Maru/Matchbox, 69 per cent of millennials shoot a photo or video of their food before taking a bite, and subsequently post it on social media. The act of immortalizing the moment isn’t about the image as an object in and of itself, though, it’s all about the experience.
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