With so many employers scouring social media, how can posting be worth it?

Crafting newsletters, writing for industry publications, being a panelist and podcaster are some alternate avenues professionals can use to showcase their expertise

“I’ve read some comments about how I’ll never be able to find a job now because I’m a ‘loose-cannon employee,’ Ms. Pietschin a LinkedIn post in the aftermath of her notoriety. “I’ll tell you what, any company that wouldn’t want to hire me because I shared a video of how a company fired me or because I asked questions as to why I was being let go is not a company I would ever want to work for anyway.

He advises young professionals to think about what they want to achieve on social media and create content that adds value. He warns, when using generative AI to write content for social media, people will need to edit the post and add their personality instead of blindly copying and pasting., recalled a valuable lesson she learned some three decades ago when she inadvertently wrote “effect” instead of “affect” in an online comment. The trolls descended and attacked her.

“You want to make sure whatever way you contribute shows your expertise and professional ethos,” Ms. Bragg said. “As you share more of your own thinking, you’ll stand out as a leader. Ultimately, it’s about strategic, value-driven communication that enhances visibility without compromising personal or professional integrity.”Today, employees expect their leaders to take a stance on emerging issues and have a presence on social media, but this can be tricky on several accounts, Ms. Bragg said.

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