With China EV launch, Xiaomi's 'Thor' takes on Elon Musk

Barley Risotto and Kimchi: A Culinary Crossroads| SaltWire #food #cookingshorts #kimchiBEIJING - He was called China's answer to Steve Jobs for taking Xiaomi from scrappy startup to an electronics giant known for its smartphones.

Fans dubbed the Xiaomi CEO"Thor" on social media, a play on his surname which means thunder in Chinese. Some commented that his outfit - a grey blazer over a black t-shirt - looked like something Musk would wear. Born in central China, Lei graduated from Wuhan University with a degree in computer science before working his way up to become chief executive of software firm Kingsoft.The Beiijng-based company has grown with the popularity of its smartphones and home appliances, beloved in Chinese households for their affordability and sleek styling.

"In the three years of developing this car, my biggest realization is that making cars is extremely difficult,” Lei said on Thursday."Even a giant like Apple gave up on it."The SU7 - short for Speed Ultra 7 - enters a crowded China EV market with an attention-grabbing price tag, under $30,000 for the base model, cheaper than Tesla's Model 3 in China.

Lei said without the support of the Beijing authorities, it would have been"impossible" to complete the car in three years, according to a transcript posted by auto blogger Chang Yan, who was among a group of Chinese reporters invited to interview Lei on Thursday.

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