Wineries offer virtual tastings amid coronavirus shutdown

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Wineries that want to stay viable and connected to their customers during the COVID-19 pandemic are harnessing technology to offer virtual wine experiences.

SONOMA, CALIF. -- In stark contrast to the normal hustle and bustle of tourists and enophiles, the grounds sit empty at California's oldest commercial winery -- the historic Buena Vista.

Actor George Webber, dressed in period clothing as "The Count" Agoston Haraszthy -- the founder of Buena Vista in 1857 -- takes online viewers back in time, broadcasting several days a week inside the oldest wine cave dug in the state and offering a "virtual tasting.

At Bouchaine, a premier producer of estate chardonnay and pinot noir in Napa's Carneros region, a virtual online experience that had been in the planning for months was launched in mid-March at a crucial time. Those who want to take part in the tasting program order a winemaker tasting kit, which is delivered to their home. Bouchaine's host leads the virtual tasting with a view of scenic rolling vineyards in the background.

"Participating in this virtual wine tasting has been a great distraction, and I really enjoy it. It's super creative and a great way to bring a personalization to people out there," Mardel said. "We've been lucky to be in Napa Valley but we have a lot of friends who have not. This is a great way to bring the valley to someone who can't go there."

 

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I feel so white right now I can taste the wine.

If you’re going to report on this, maybe focus on Canadian wineries instead. bcwine onwine nswine

Will I be cut off if I look tipsy?

That’s the stupidest thing I’ve ever heard.

This is genius !

cono_sur this might interest you bro

How many people are going to be licking their computer screens with this?

Ontario wineries are also doing virtual wine tasting FieldingWinery , Domaine Queylus to name a few.....buy local

davidnilsenbeer cicerones are doing this as well!

Start mailing samples and have tastings with people online? I’ll take one of those samples btw.

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