Amoo-Gottfried elaborates on innovation in their marketing:"From a marketing perspective, a lot of what we are doing is thinking about how do we story-tell around the products that we are bringing to market? How do we story-tell around the new categories that are on DoorDash? So for the Super Bowl this year, we did this incredible engagement called 'DoorDash All The Ads'...
Our fees year over year have actually gone down because we think about how do we consistently lower the barrier? So if you've used doordash, you'll be familiar with this where you make an order, and then we tell you, Hey, in the next 10 minutes, if you wanna add something else to that order, um, you we will not charge you for that.Those types of products are like doing incredibly well, and they're doing two jobs, one helping you grow your basket as a customer but also helping families actually order from multiple places at the same time.
And so there's a very human element to our business that we think is actually core to, like, why this business works. And then, since then it's been, you know, I spent the first half of my career on the agency side, and then the last half has been at places like Meta a place like Bacardi. The Ontario Pharmacist Association is urging policy change when it comes to schedule 2 vaccines for seniors
Source: News Formal (newsformal.com)
Marketing Strategies Brian Sozzi Kofi Amoo-Gottfried Lions International Rachelle Akuffo
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