Why are we paying for cable sports channels we’re not watching?

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The pandemic has naturally cancelled all live sports for the time being. Cable bills, though, somehow aren't looking any different

This translation has been automatically generated and has not been verified for accuracy.On a scale of 1 to 10, how much are you looking forward to Saturday night’s broadcast of the Stanley Cup final on Sportsnet? Before you answer, I suppose I should clarify that I’m talking about Game 2 from the 1991 Minnesota vs. Pittsburgh series.

If subscription figures filed with the Canadian Radio-television and Telecommunications Commission for 2018 have held more or less steady, Rogers has likely taken in about $133-million across its Sportsnet, Sportsnet One, and Sportsnet 360 services since March 12, when the NBA paused its season and the major leagues sent everyone home to isolate. Bell Media, which owns TSN and its French-language sibling RDS, probably took in about $139-million.

Rogers, too, demurred, saying in an email that it wasn’t interested in commenting for this story. But after I noted in an email how much money it had taken in from Sportsnet subscribers, it responded with a more comprehensive reply, saying it had “continued to provide customers and audiences with great value through unique original programming and innovative, interactive fan content.

As it happens, Rogers recognized people wouldn’t want to pay for Sportsnet if there were no live sports on TV. That’s why, as soon as the pandemic hit in the middle of March, it waived the $20-a-month fee for customers of Sportsnet NOW, its app-based streaming service designed for people who don’t subscribe to traditional cable. It was smart marketing: It knows it’s a lot easier to suspend payments for a few months than to have to go out and re-sign customers who have abandoned the service.

 

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What dinosaur wrote this...who tf still has cable

Let's gloss over the sport being shown from Oceania. 10 plus live games being shown a week

Why are we paying for CBC when 3% of the population is watching? A Guarantee more ppl watch re-runs of sports than they do anything on cbc

and the sports page of the newspaper. Where is the refund to subscribers?

And CBC ?

good question

The same reason why we're paying for insurance on cars we're not driving...or taxes that were supposed to go towards the healthcare we're not receiving. Suckers.

Err...you know about the CBC right?

Who's doing that? I stopped three months ago. Just call your provider.

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