Who are baby boomers, Gen X, millennials and Gen Z? - Macleans.ca

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Tastes and habits may vary from person to person, but every cohort has its calling cards and significant events.

Watched: The moon landingBrag about: Electing Pierre Trudeau; getting a great deal on their cable TV packageFun fact: In debt in Canada to the tune of $767 billion; the most, collectively, of any generationBrag about: Making the perfect mixtape Millennials Born: 1981-1996What’s for dinner? Anything artisan or farm-to-tableVoice of the generation: Lena DunhamFun fact: On track to reach 32 per cent of the global population by 2020—2.

Sources: Bloomberg, Statistics Canada, TransUnion Canada. all dates sourced from Pew Research Center. This article is from the February 2020 issue of Maclean’s magazine, which has two different covers. Here’s why.

 

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