Where the federal government has been spending your money on social media | CBC News

The Online News Act compels online media companies like Meta and Google to pay money to news organizations each time a user accesses a story through a link on one of their products.

Government purchases of Google ads are not listed individually in the document released to Cooper because he did not ask for that breakdown. Google and YouTube, the video platform owned by the same company, appear a handful of times in a category that lumps some social media platforms together.Fisheries and Oceans, the Communications Security Establishment and the Department of Finance have all spent money on YouTube between 2016 and now.

Facebook and Instagram received the lion's share of social media spending by the government. The document reported at least $56 million in federal government ad spending for the Meta platforms since 2016.Then-Finance Minister Bill Morneau and Prime Minister Justin Trudeau at a news conference in Stoutffville, Ont. in 2017. That year, the Finance Department spent $74 833.13 on YouTube to promote changes to the Canada Child Benefit.

A separate annual report compiled by the Treasury Board of Canada estimated federal government ad spending on Meta platforms at just above $40 million between 2017 and 2022."We ran Facebook ads to promote public participation opportunities in the Energy East hearing," the regulator told CBC News in a media statement, adding it favoured Facebook over other venues because it "was the best platform to reach people who might be affected by the hearing.

While the federal government banned TikTok from all government devices in February, citing security concerns, it never officially declared it would stop advertising on the platform, which is owned by the Beijing-based ByteDance. Critics have warned the Chinese government could lean on ByteDance to access users' private data, a claim the company says is unfounded.

The biggest TikTok spender among those was Veterans Affairs, which has paid $92,334 to the company since 2021.Veterans Affairs also spent nearly $2.5 million on Meta between between 2016 and now, according to the document.

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