Sekar says that these strategies are new in North America, even though they're common in Asian markets. The fact that users can actually achieve tangible rewards, he said, caught many people off guard.
One game Temu guides new customers to is a series of draws, which eventually lead to some store credit and coupons that the user can only access if they share and promote the app a set number of times. Sekar describes the phenomenon as "live commerce," which he says is extremely popular in China, but not as much in the West.
"My biggest concern is this is kind of starting off a race to the bottom," he said. "A platform which prioritizes growth over everything else is going to do anything that it takes to get more customers and more sellers on the platform.""Local businesses won't be able to compete with the prices [on Temu]," she said.after its sister app Pinduoduo was suspended by Google in March for "malware.
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