What happened to the entry-level car?

I last bought a new car about 10 years ago. Back then, you could find smaller, entry-level cars, like the Honda Fit, for well under $20,000. Now I’m having a hard time finding a new vehicle equipped with what I want for less than $25,000 to $30,000. What happened? With everything else getting so expensive, might those cheap starter cars come back? Surely there would be demand for them.

So, who killed the entry-level car? Mostly, it was consumers favouring bigger, fancier SUVs, a car industry analyst said. According to AutoTrader, the average new vehicle price in 2023 was $67,817, up more than 19 per cent from the year before. “Some brands might artificially restrict car sales,” Karwel said. “But that’s really just kind of facing the inevitability that they’re probably going to stop making this car eventually.”

Price creep? The price of most carmakers’ cheapest cars has been climbing. Long gone are the days of bare-bones models with manual windows and no air conditioning. Some carmakers, including Honda and Subaru, have dropped manual transmissions from their base models because they said few were selling.

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