WestJet now offering 'no-frills' UltraBasic fare category but will you actually save?

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WestJet's new UltraBasic fare is the lowest-priced of the airline's seven fare classes, but experts say that doesn't mean travellers will actually save money on their overall flights.

When Zoë Uchenna books a trip, the time and cost of the flight are the two most important things for her. When WestJet debuted its new UltraBasic fare, she had her reservations about their "no frills" option. "It seems good, it's so cheap, but there are consequences and some bad things associated with it. Like, the extra costs, you definitely have to pay for. So, all in all, it's not that cheap at the end," says Uchenna.

John Gradek, Faculty Lecturer for Operations and Integrated Aviation Management at McGill University says, " are just going to rebrand the product in terms of their pricing to have now an additional constraint on that on that ticket, on that price that you're paying, but it's not going to result in any lower prices."

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