WestJet focusing on implementing new strategy in 2023

He was considered a rising star with the Lufthansa Group, having previously served for three years as CEO of Austrian Airlines, that country’s largest airline pre-pandemic as a low-cost option with a large footprint in central and eastern Europe.Challenges remain as the airline industry continues to recover from restrictions and health orders during two years of COVID-19.

“I think WestJet was doing too many things, was trying to be too many things to too many people, and we have to focus on those areas that made WestJet strong in the first place,” said von Hoensbroech.Article content For 2022, the airline is running at 78 per cent of pre-pandemic levels, with federal restrictions on flying and cross-border travel still in place until Oct. 1. In December, the airline is running at 90 per cent of pre-pandemic levels — averaging about 600 flights a day with 65,000 guests — and is forecasting a return to 2019 numbers by the second or third quarter of 2023.

This was before extreme weather wreaked havoc on the airline industry during the holiday season. Between Dec. 18 and Dec. 26, 1,450 flights were cancelled by WestJet due to winter storms across the country, affecting thousands of travellers. On Dec. 23 alone, 333 flights were grounded.

At least this CEO has figured out that you can’t be great at 50 things. Pick 3. Focus on those. Mostly focus on the one called ‘don’t cancel flights’.

WestJet definitely has to do a course correction to hopefully gain back some credibility however Alexis con Hoensbroech is not the the CEO to implement those changes.

Let's not cancel all flights that's a good strategy

Hope that focus is on not abandoning passengers in connecting airports to sleep on the floor. That would be great.

Between Dec 18-26 flights that were delayed or canceled were NOT ALL due to weather. We were to fly out on the 21st & via my Westjet app I was informed 2 hours before going to the airport for our 10 day vacation that our flight was canceled due to 'Lack of Crew Availability'.

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