Chia Bella James/The Associated Press
Among the myriad release plan changes wrought by the pandemic, no studio has so fully embraced streaming as a lifeline. But after disappointing domestic ticket sales for “Tenet,” and with the majority of U.S. theatres currently closed, Warner Bros. will turn to a hybrid distribution model. Films will debut simultaneously in theatres and on HBO Max in the U.S. After one month, they will stop streaming and continue to play only in theatres.
Warner Bros. called it a one-year plan. The studio has generally ranked among the top two studios in market share over the past decade – most recently dwarfed only by Walt Disney.
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