“The world is picking sides — on abortion and Gaza and Trump’s trials. And from brand-land? By and large, the sound of silence.”When I first read Professor Jacobson on the dangers of the anti-American left’s long march through our institutions, I experienced one of those “aha!” moments when everything suddenly made sense. This was, of course, way back when LI was still a one-man operation, and ObamaCare hadn’t even been passed yet. But I remembered the professor’s dire warning.
But a funny thing happened on the left’s long march through American institutions, the institutions they infiltrated became degraded. And as a direct result of this degradation , trust in the media, the feds , academia, science, and “experts” degraded to such a degree that the power is shifting. Has shifted.
Indeed, today’s primary “cause” — and, arguably, election issue — is lower on the hierarchy of needs: cost of living. That makes for a more practical, less symbolic battleground for commercial content.So when the economy was humming under Trump, the Big Brand left had the luxury to turn off customers and push random socio-cultural causes, but when Biden policies crushed the economy, no one cares about lala progressive crap and just want a good product for a good price.
. . . . That activism aimed to be endearingly authentic: true to the brand “self,” as silly as such anthropomorphism is. But it sometimes landed tangential and random. Burger King championed net neutrality; a frozen-meat brand soliloquized about the perils of disinformation on social media; on January 6, Axe body spray declared its faith in the “peaceful transition of power.”
Happily, America was having none of that divisive, destructive, anti-American assault on our great nation. The Democrats can march through all the institutions they want, but America is still standing strong in every one of our souls, in our bones, and we can celebrate a win when the Big Brands say, naw, we’re out. This revolution thing isn’t working, so we’re just done with it.
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