Pierre Boutin, the chief executive officer of Volkswagen Group Canada, said at the Collision tech conference in Toronto on Thursday that consumer buy-in will be critical for the company to achieve its sustainability goals.
“The acceptance of technology by consumers is critical in any transformation we want to do. And the first one that I see is obviously being more cost efficient so that we can provide a lower cost EVs to the masses,” he said. Another critical measure to drive consumer interest, Boutin said, is to build out EV charging networks. He said an example of this can be seen in
“The second that is really also critical is to provide fast-speed chargers to the population in general, and this is where we come into play also in transforming our country because we're also investing extensively in fast chargers. Our goal is to get 45,000 fast chargers globally in China, Europe and North America,” Boutin said.
Source: News Formal (newsformal.com)
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