Vaccine superheroes: Experts impressed with communications that target children

Whether using a video of Batman shadowing a public health professional or a picture of a purple cartoon character playing hockey, Canadian health units and science communication groups are trying to find ways to inspire young audiences to get the COVID-19 vaccine days before the country is expected to begin the next phase of its immunization drive.

"There's a lot of misinformation that can get amplified when it comes to children," said Shana MacDonald, a communications expert with the University of Waterloo. "The fear is that's going to produce hesitancy that doesn't need to be there. Institutions like the University of Waterloo's School of Pharmacy have been on the forefront of creating easily digestible COVID-19 infographics, partnering with a number of doctors and communication experts to create and share info more widely.

The Ontario Region of Peel released a video on its Twitter account Friday featuring "Brampton Batman" and Medical Officer of Health Dr. Lawrence Loh rolling up to a vaccine clinic in the Batmobile. The comic book legend, in his unmistakable deep voice, calls kids "the real heroes throughout this." Vohra-Miller, who's been working with Focused COVID Communication since the initiative launched in the spring, said using superheroes and interactive games is a good strategy.

A straight-forward approach that tailors messaging to what children care about can do wonders, she said.

Source: Healthcare Press (healthcarepress.net)

The side affects they need to study. Once the kids are vaccinated.

LEAVETHECHILDRENALONE

I’m vaccinated, my children will NOT be. The death rate in children from the vaccine is higher than the death rate from Covid. Sorry, not sorry to you people that judge. Promise, my kids will be no where near you and your family.

They’re not heroes, they’re Satan’s helpers.

We're not.

Does anyone else notice that all the negative comments are from accounts that are less than 1 year old?

Getting a vaccine does not make you a superhero. A vaccine is meant to help you and no one else. You’re not saving other people by getting it.

EVIL

DO NOT INJECT UR KIDS WITH THIS POISON!!!

How is coercing children into doing something a good idea? Educating them on issues sure but trying to make them do something because they saw it on their favourite show that sounds real unethical in my opinion

Promoting harming children now ? brutal

I would like to know who the sick and twisted individual is that posts this stuff. Yes, I am speaking directly to you, may you get what you truly deserve.

Also I have just heard that there were 13 stillborns in Vancouver in 24 hrs. The doc said he usually sees that maybe once a month. Pregnant moms beware.

That just sounds so creepy to me. Why are you running propaganda campaigns to Vax kids who don't need it? Disgusting.

Propaganda

CDC (Children's Death Club) already knows the outcome for some time now.

Wow...just wow

The vaccines are not safe for kids It will kill more kids than covid ever will You're disgusting

It's funny that about 5% of the people are Anti-Vaxers, but they post 90% of the crap on twitter. Stuff they learned from Google and Facebook.

Did any of the experts actually read what NACI said? Of course not. They have a narrative to push....

Propaganda.....there fixed it for ya

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