In a significant step towards promoting transformative change, Rothmans, Benson and Hedges Inc. commemorates the 5th anniversary of its impactful Unsmoke initiative.
The company's dedication to change has attracted professionals like the newly appointed first female Managing Director, Milena Trentadue, who was driven to join RBH not only due to the company’s willingness to disrupt itself but also to help drive change in government policy that she says hasn't kept pace with the innovation of smoke-free products.
Trentadue's leadership at RBH further strengthens its role as a frontrunner in smoking harm reduction. The emphasis centres on introducing scientifically supported, smoke-free products like heated tobacco, vaping products, and other innovative alternatives. While acknowledging their addictive nature and inherent risks, these alternatives aim to provide adult smokers with potentially less harmful choices.
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