- Uber Technologies unveiled a raft of measures on Wednesday, including a tie-up to offer cruises on the Seine river as it looks to meet explosive demand stemming from the upcoming Olympics in Paris.
The ride-hailing platform will offer its"Uber Cruises" free of charge from July 12 to August 3, and customers can also book a day trip that includes a champagne tasting through its"Uber Bubbles" launch.Uber also plans to make a"significant" investment in driver incentives and discounts for riders. The company did not disclose the amount it is investing in these initiatives.
While dynamic pricing will be used during the Olympics, Uber will offer rider promotions at key locations such as airports and Parisian train stations, where it expects nearly one million people to travel with Uber. Uber provides drivers with"promotions" such as extra pay for completed trips that begin in specific areas, within a specific time window.The company said its"app has also been approved for use throughout Paris, with the Préfecture de Police granting Uber drivers access to the most restricted areas of the city.
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