The probe is the latest blow against big tech companies as antitrust investigations ramp up in the U.S. and around the world. A separate group of states announced an investigation into Facebook's dominance on Friday. The Department of Justice , the Federal Trade Commission and Congress are also conducting probes.
Google's parent company, Alphabet, has a market value of more than $820 billion and controls so many aspects of the internet that it's hard to imagine surfing the web for long without running into at least one of its services. Experts believe the antitrust probe could focus on at least one of three aspects of Google's business that have caught regulators' eyes.
Critics often point to Google's 2007 acquisition of online advertising company DoubleClick as pivotal to its advertising dominance. Google has long argued that although its businesses are large, they are useful and beneficial to consumers. But it appears regulators are growing more concerned not just with the effects on regular internet users, but on smaller companies as well.
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