Capital Ward Coun. Shawn Menard and Alta Vista Ward Coun. Marty Carr asked the city to immediately withdraw the advertisement.
In a message to city council Saturday, public works department general manager Alain Gonthier apologized for failing to inform councillors that a set of road safety “test ads” were being rolled out in advance of a full campaign later this fall. He also defended the approach taken in the ads.Article content
The image of the stricken pedestrian was only one in a series of test ads developed by the city, Gonthier said, and was released “on a limited basis.” Other ads in the series target unsafe driving habits. Police investigate the scene of a fatal collision involving an OC Transpo bus and a pedestrian at the intersection of St. Laurent and Tremblay Road on July 20.Gonthier said research showed 29 per cent of serious pedestrian accidents in Ottawa during the past four years occurred when pedestrians crossed the street mid-block rather than at intersections; another 23 per cent occurred when pedestrians with the right-of-way were struck by drivers turning left.
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