Toronto's Yonge-Dundas Square set to be rebranded by end of year

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Visitors to Yonge-Dundas Square are pictured on Dec. 14, 2023

The City of Toronto says signage for Yonge-Dundas Square was decommissioned earlier this month and signage reflecting the site's new name is expected to be installed by the end of the year.The city of Toronto says signage for Yonge-Dundas Square was decommissioned earlier this month and signage reflecting the site's new name is expected to be installed by the end of the year.

The document, signed by city manager Paul Johnson, says the Yonge-Dundas Square Board approved a name change to Sankofa Square at a February meeting and new signage will be part of the rebranding. Other costs associated with the renaming — including branding, programming and diversity, equity and inclusion initiatives — are estimated to be between $300,000 and $600,000.

 

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