To buy or not to buy: When to go generic at the grocery store

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Home economist Getty Stewart says switching to generic can help cut costs at the grocery store. However, that doesn't mean it's the only option when it comes to saving a few dollars at checkout.

Switching to generic brands can save 20 to 30 per cent on groceries, but Stewart said shoppers who prefer big brand names don't necessarily have to sacrifice what they love.

"Of course, when it suits your flavour and you like the ingredient list, what's in that product, then absolutely go for it. It's definitely a great way to save money." "If I'm looking at just dark red kidney beans, it's a single ingredient," she said. "It's pretty hard to distinguish yourself from one dark kidney bean to another dark kidney bean, so this is someplace where I might look and test out generic brand products."

"It really depends on each specific item, and always, unfortunately it's up to the consumer to read those ingredient labels to get what they really want."

 

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