Outfitting a national olympic team is a dream come true for many athletic brands. The competition is stiff and winning the account against atelier giants such as Lululemon and Hudson’s Bay is like taking home the gold medal for high-performance fashion.took home the hardware back in July 2022 when it announced a three-year partnership with the Canadian women’s volleyball team.
The uniforms use Left on Friday’s signature fabric which “is extremely technical” according to co-founder Shannon Savage who oversees design and product. “When approaching the uniforms, we had two key priorities: it was important that we deliver on the promise of comfort, which would in turn allow the athletes to focus entirely on their performance. Secondly, we want them to stand out in their big moment,” she explains.
“Since the beginning, Left On Friday was created to solve for women’s active lifestyles in their daily lives but also sports and athletics,” says Laura Low Ah Kee, Co-Founder of Left On Friday in a recent press release. “It’s been a dream come true to support and work with Volleyball Canada to design uniforms that are not only meant to enhance and support elite athletes’ performance but also look good while doing it. We can’t wait to see them in action on the world’s biggest stage this summer.
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