Free office space and tax breaks: These are some of the concessions Toronto has made to FIFA as part of World CupDocuments obtained by CTV News Toronto are shedding light on the extent of the city's obligations to FIFA in hosting games for the 2026 World Cup, including tax breaks and a requirement that public transportation fares be free for ticket holders.
The city must also coordinate with FIFA on all press statements and briefings, help facilitate its "brand protection program" by disseminating information to local businesses and entities affected by the rules, and even ensure that airspace around FIFA sites "be free and clear of all commercial signage and/or advertising" on match days.
A number of councillors at the meeting slammed the deal and decried the fact the city signed it without firm support from other levels of government. Chow said she is juggling the committee structure and mandate in order to ensure the games' "financial sustainability" for the city and that the event "builds connections."
Chow has tapped former city councillor and budget chief David Soknacki to be the "Mayor’s FIFA Envoy," working with the committee to help keep the games "open, transparent and accountable to the people of Toronto."
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