Last September, the Canadian supermodel Linda Evangelista announced on Instagram that she was suing Zeltiq, a U.S. aesthetics company, over a botched cosmetic procedure that allegedly left her disfigured and unable to work. News of the case, which will be working its way through civil courts for some time to come, swept across the internet like a digital firestorm. The initial outpouring of sympathy for Evangelista’s plight was followed by a predictable tsunami of judgment and.
Evangelista’s case centres, naturally, on the question of her face—both the one she has now and the one that swept her to the heights of global fashion superstardom. The model’s arch, imperious gaze—which for most of the ’90s was splashed across newsstands and billboards and paraded down the fall and spring runways of every haute couture fashion house—was both familiar and alien, like Sophia Loren crossed with a jungle cat.
This brings us to Zeltiq’s CoolSculpting, the non-invasive slimming technique undertaken by Evangelista. The procedure entails the removal of fat through a process called cryolipolysis, in which, according to CoolSculpting’s website, a device pulls unwanted fatty tissue into an applicator and gradually cools it to near the freezing point for roughly half an hour, effectively killing off cells by freezing them to death.
But with the turn of the century came the digital revolution and the subsequent dismantling and reorganization of the global media and marketplace as we knew it. In this sense, the Supers were a cultural blip—a kind of last-days-of-disco generation for professional pretty people. In spite of this, their fame and influence have endured. “To this day,” Beker says, “nothing has replaced the original supermodels, not in that dominant way. You have social media stars, but it’s not the same.
see that's the risks associated with appropriation. you tend to regret it later down the road. playing with what god gave you in an attempt to change always ends up with what you didn't want.
ooo so sad
This story is missing many important details. It leaves so many questions unanswered and it doesn't answer who's at fault.
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