The story behind Barbenheimer, the summer's most online movie showdown

The very online showdown between Greta Gerwig's “Barbie” and Christopher Nolan's “Oppenheimer” all started with a date: July 21.

Both movies often trend on social media when the other releases a new asset - a trailer, a picture, an interview. On one level, it's a marketing department's dream. Awareness could not be higher, the conversation couldn't be louder, and neither film even has official reviews out yet. Cruise - whose “Mission: Impossible - Dead Reckoning Part One” opened a little over a week before the “Barbenheimer” showdown - said at his premiere he'd plan to see both on their opening day, likely starting with “Oppenheimer,” which seems to be the internet's preferred viewing order as well.“I think that there's a very specific order that if you see them in. If you see `Oppenheimer' last then you might be a bit of a psychopath,” she diagnosed at the London premiere.

Is the competition real, though, or just a meme? Some in Hollywood wondered if Warner Bros. plopped “Barbie” on the weekend as a slight to Nolan, who had opened many films for the studio in that corridor including “Inception” and “Dunkirk.” He left Warner Bros. amid its controversial decision to send a year's worth of movies to streaming and made “Oppenheimer” with Universal instead.

The official accounts for “Indiana Jones,” “Barbie” and “Oppenheimer” responded with supportive notes. Gerwig and Robbie even followed with a similar photo series a few days later, which the official “Oppenheimer” Instagram account reposted in its stories. Charged with playing Oppenheimer, Cillian Murphy told the AP at his movie's London premiere that “of course” he'd be seeing “Barbie.” The sporting cross-promotion between four studios - Universal, Warner Bros.

Source: Entertainment Trends (entertainmenttrends.net)

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