The psychology of sale shopping: How to spot and avoid the tricks used to get you spending | CBC Life

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Two consumer-behaviour experts share their tips and insights. | cbc_life

They shared their insights on contemporary marketing psychology and advice for overcoming the most common shopping triggers.This time of year, says Dr. Zhu, stores might have signs that say 'up to 80 per cent off', encouraging consumers to take advantage of that 'bargain' and feel good about being a "smart consumer." Similarly, retailers will exploit the "" — prominently contrasting a higher original price to convey value, in their signage.

The fear of missing out, notes Dr. Zhu, is rooted in a concept called loss aversion. According to the, "people weigh loss twice as much as they weigh gain," meaning that if you lose $10, for example, you would have to receive $20 to "bring you back to your previous happiness state.

Dr. Zhu notes that the existing research around the subject of self-control indicates that success relies more on not putting yourself "in a situation that requires self-control" rather than being "good" at self-restraint. "If you don't go to the store, if you don't go to the shopping site, you won't need to face those challenges," says Dr. Zhu.

 

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cbc_life I know this is not related but I really want to see the doc 'Toxic Beauty' yet I can't find it anywhere on the CBC Gem site, please link me up or tell me why, thank you kindly!

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