This translation has been automatically generated and has not been verified for accuracy.Lindsey Horan of the United States scores a goal past Allysha Chapman and Kadeisha Buchanan of Canada in the second half of the CONCACAF Women's Olympic Qualifying Final at Dignity Health Sports Park on Feb. 9, 2020 in Carson, Calif.It looked like a sneaky move, aimed at confusing fans of the Canadian women’s national soccer team and getting those fans to fork over money to watch crucial games.
What has this to do with TV? Well, the continuing marginalization of women’s sports, for a start. See, that sneaky-looking move was this – Canada’s first games of the tournament were available for anyone to see if they had a subscription to a Rogers digital package that includes a ton of sports channels. Alternatively, the streaming service OneSoccer offered a pay-per-view coverage of the games at a cost of $5.99 a game.
Here’s the thing – far as I can tell, OneSoccer coverage is available for conventional broadcasters such as CBC or TSN or Rogers to purchase and air/stream on their own platforms. Obviously Rogers did this for the opening games in that tournament. It is one thing for professional sports clubs to make any broadcast deal they want, to make as much money as they want. Surely it is quite another matter for a national team, heading for the Olympics. In May of last year, then-minister of science and sport Kirsty Duncan announced that the government of Canada would provide up to $4.3-million to Canada Soccer, mainly to help co-host the 2026 World Cup. In the 2017-18 period – the most recent figures obtainable – the government provided $3.
GlobeArts All sports should be marginalized on TV.
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