Taylor Swift could become an even bigger deal after ‘The Tortured Poets Department’

— Swifties know the feeling because they’ve lived through the experience before, and are about to do it again with the release of Swift’s 11th studio album, “The Tortured Poets Department,” out Friday. What’s different this time: Swift – the breaker of records, the new face of NFL broadcasts and the touring machine who turned the eyes of the government on Ticketmaster – doesn’t have a lot left to prove. Not that it’s dulling anyone’s excitement.

“It’s like in movies, it’s like James Cameron who cares about quality, cares about credibility but also cares about commercial success,” he said. If there was a stronger word for love, we’d use it here to describe how the truest Swifties engage with her content, from continuously spotting so-called Easter eggs in her work to musing on her dating life to following the exclusive “secret sessions” she throws.

To fans and insiders alike, “Folklore” also kicked off Swift’s playing-by-her-own-rules era. In 2019, she committed to re-recording her first six studio albums afteracquired the rights to her master recordings from her former label. The one-two punch of the Braun acquisition and the pandemic changed how Swift released her new albums thereafter, starting with “Folklore.”

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