may be over — but consumer interest in live events isn't showing signs of slowing, according to the biggest company in the space.), the parent company of Ticketmaster, said Thursday concert attendance hit a record in the third quarter, boosting revenue by 32% to $8.2 billion in the period.
"No one tour will ever hurt us year over year. It's about our macro portfolio of artists and tours, and we have a very good for next year," he said, adding that "we're looking at double-digit growth over this year and next year on ticket sales.
She laid out five catalysts that will lead to sustained long-term growth in the industry: continued spending shifts towards services and experiences; healthy pricing power amid increased demand; positive supply and demand trends as social media apps like TikTok boost global awareness and fan growth; the relatively "disruption-proof" nature of live events as virtual methods remain incomparable; and the advent of experiential marketing.
Source: News Formal (newsformal.com)
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